Dick Smith – Clever bugger isn’t he!!!

Posted by | Entrepreneurship, Politics | One Comment

Recent news that Dick Smith is offering a ONE MILLION dollar prize for anyone under the age of 30 who gets famous demonstrating that population growth is a threat to Australia and the World really got me thinking…

Dick Smith

Dick Smith

This is an amazing example of how entrepreneurs can leverage their money and time toward a cause. I quickly ran some numbers on this campaign, and this is how it looks:

Costs: $1,000,000 prize money + $100,000 for promotional documentary + say $10,000 for website and other publicity = $1,110,000

This means that he only has to sell 74,000 DVD’s assuming a $15 profit on each to break even. Considering this is a worldwide prize, 74,000 sales is not such an unrealistic number. All I can say is well done Dick! Change the world and pursue a passion without costing a cent… Now that’s Entrepreneurship.

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